Load board averages ≠ real capacity
DAT and Truckstop averages don't always match the trucks actually available on a lane. Pricing off the average means quoting blind to true buy-side risk.
Margin assistant for truckload freight brokers
Quote truckload freight with confidence — protect your margin on every load.
LaneVal turns your quoting history into a live margin guardrail. Before you send a price, see the real carrier buy-rate risk and the spread you'll keep — so you stop leaving margin on the table and stop taking loads that lose money.
- Built for independent truckload brokers
- 10–500 loads / month
- Dry van · Reefer · Flatbed · Produce
Lane
Chicago, IL → Atlanta, GA
Dry van · Contract · 10/wk
Risk: High
Customer sell
$2,450
Carrier buy
$1,950–$2,100
Expected margin
$350–$500
Why high risk
- Carrier cost up 12% in last 30 days
- Low outbound capacity
- Monday pickup
The problem
You feel the gap on every quote.
Truckload brokerage is a spread business. Your profit is the difference between what the shipper pays and what the carrier is paid — and the buy side is the part you can't see clearly.
Quotes come from gut feel
Today's quote is DAT average + experience + phone calls + gut feeling. Institutional knowledge lives in a few reps' heads, not in a system that can protect every quote.
Margin erodes in the field
Ops covers loads under pressure, and contract freight locks in a rate for weeks. One bad Monday pickup on a tight lane can quietly wipe out the week's margin.
What LaneVal is
Not a rate predictor. A margin protector.
Predicting freight rates is a hard promise no one can keep. LaneVal makes a promise you can keep:
“Avoid bad quotes and protect margin.”
We don't guess the future. We surface the buy-side risk and the spread you'll keep, grounded in the data you already own — before the price leaves your desk.
How it works
From RFQ to a protected quote in seconds.
LaneVal reads the request, grounds the number in your history, and hands you a recommendation you can defend — or adjust before you send.
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1
Extract
Paste the customer's RFQ email. LaneVal extracts the lane, equipment, volume, frequency, and customer — Chicago to Atlanta, dry van, 10 loads/week, contract.
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2
Ground the price
LaneVal asks how you're pricing it — existing carrier history, a DAT/Truckstop rate, or a manual estimate — and layers your own booked rates and margin history on top.
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3
Recommend & protect
Get a sell price, an expected carrier buy range, an expected margin range, and a risk level with the reasons behind it. Adjust the number or send it with confidence.
Sample data for illustration
Lane
Chicago, IL → Atlanta, GA
Dry van · Contract · 10/wk
Risk: High
Customer sell$2,450
Carrier buy$1,950–$2,100
Expected margin$350–$500
Why this risk
- Carrier cost up 12% in last 30 days
- Low outbound capacity
- Monday pickup
Why try LaneVal
Protect your margin from the first quote.
You already have the data LaneVal needs — historical quotes and booked carrier rates. Start with what you own and see value on day one.
Quote in seconds
Paste an RFQ and LaneVal extracts the lane, equipment, and volume, then returns a sell price, buy range, expected margin, and risk level — before you pick up the phone.
Catch bad quotes before you send
See the buy-side risk and the margin you'd actually keep, so an underpriced lane doesn't slip out the door.
Sharpen every quote you make
Every quote folds back into your own booked-carrier and margin history, so recommendations get more accurate the more you use it.
Who it's for
Built for the independent truckload broker.
Your profile
- Independent, asset-light truckload brokerage
- 5–100 employees
- 10–500 loads per month
- Runs a TMS + DAT/Truckstop + spreadsheets
- Salespeople quoting customers daily
- Operations people covering loads
Where you fit
- Regional freight brokerage
- Produce broker
- Dry van broker
- Reefer broker
- Flatbed broker
Why truckload first
Truckload is where the pain is sharpest.
Carrier costs are highly variable, spot quoting is constant, and margin pressure is relentless. That's why LaneVal starts here.
Variable carrier costs
Spot buy rates swing by lane, day, and season. Without your own booked-carrier history in the loop, every quote is a guess at what capacity will actually cost.
Constant spot quoting
Truckload is priced RFQ-by-RFQ, dozens of times a day. That's a lot of fast decisions — and a lot of chances for margin to leak through the buy side.
Relentless margin pressure
Dry van, reefer, flatbed, and produce moves carry thin spreads. One underpriced lane can erase the profit on the next ten loads.
FAQ
Common questions.
What does LaneVal do?
LaneVal is a margin assistant for truckload freight brokers. It reads an incoming RFQ, extracts the lane, equipment, and volume, and recommends a customer sell price, an expected carrier buy range, an expected margin, and a risk level with reasons — so you can avoid bad quotes and protect margin.
Does LaneVal predict freight rates?
No. LaneVal doesn't claim to predict freight rates. It helps you avoid bad quotes and protect margin by surfacing buy-side risk and the expected spread before a price is sent, grounded in your own quoting and booked-carrier history.
What data do I need to get started?
Start with the data you already own: historical quotes, booked carrier rates, failed quotes, and margin history — your own loads with origin, destination, equipment, customer rate, carrier cost, margin, carrier, and date. No large external dataset is required to begin.
Does LaneVal integrate with my TMS, DAT, or Truckstop?
LaneVal reads your historical loads and ingests TMS exports to get you started, then layers in DAT and Truckstop rate context, fuel prices, weather, and seasonality to sharpen the buy-side range.
How is LaneVal different from load board rate averages?
Load board averages don't always match the capacity actually available on a lane. LaneVal layers your own booked-carrier rates and margin history on top, so the recommendation reflects what you actually pay and win — not a national average.
What freight modes does LaneVal support today?
LaneVal supports truckload today — dry van, reefer, flatbed, and produce.
Early access
Protect your margin on the next quote.
We're onboarding a small group of independent truckload brokers. Tell us about your book and we'll get you set up.